Kristin Ess The One Purple Shampoo for Unisex Ultraviolet Pigment 10 fl. oz/ 296 ml

How to: 1. Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. (If you have super light blonde or porous hair, mix half purple shampoo + half regular shampoo to dilute the tone intensity so your hair doesn't grab lavender tones.) 2. Apply to wet hair, massage into your scalp to create a rich lather. 3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then I let it run through the ends as I shampoo. 4. Rinse well and follow with conditioner or a hydrating mask. Tip: Once you hair is toned, pause on using until you need it again. If you ever go overboard, shampoo with a clarifying shampoo + condition well. Good for 12 months once opened.